Mobile Messaging is becoming day by day important in our daily life. Telecommunication firms offers huge promotions to encourage the mobile users to send SMS to their family members or friends or colleagues. For Mobile Messaging to implement business mobile companies offers various business tools to assist executives to communicate with their team members, colleagues, clients, partners.

During festivals operators used to offer free or cheapest SMS services to greet nationwide or cross countries. Apart from Mobile Telecommunication firms, The mobile content services providers also used to offer huge discounts for their online mobile products for their mobile customers like buy one get two or three content free downloads or send one message and get the whole week free mobile contents downloads. Mobile Content Services Provider they used offer various set of services, like download java games or java applications, download ring tones or video tones or call back tones, download wall papers, animations, screen savers, mobile themes, sound alike ring tones. Premium Short codes are the main source of revenue generation for mobile content providers. All mobile content providers they charge the mobile users through SMS a specified predefined charge for the specific contents.

This is what now a days, a huge revenue generation mode for all types of mobile content providers. Mobile content providers, as collect the mobile users data while they transact the SMS for downloading the contents or dedicated any other content to their beloved ones, The data collected by mobile services provider companies is used for marketing and advertising purposes. As they know the status of the mobile number and most of the companies has developed intelligent solutions to analyze the users interest based on their history, they used to offer very targeted SMS campaigns to other parties. Services provider offer bulk SMS service to many various vertical industries like fashion, fashion boutique, seasonal product promotions, new product launch, contest and trivia, coupon services buy one and get some discount on other products or other purchases.

The bulk SMS service provided by content provider is entirely different from the bulk SMS from SMS aggregator companies. SMS aggregator companies the used to provide the SMS gateway facility on ad hoc basis to push the SMS to mobile users, they never assist you in provisioning of mobile users profiled data or any type of data, as it is the regulation imposed by telecommunication regulatory authority in each country. The advantage to get the bulk SMS from SMS aggregator is you can push/send SMS to any country from a single point of service and as this gateway is outside the country of target mobile users, it benefits from being blocked by telecommunication in case of some irregularities. Bulk SMS is good for all types of business for targeting the local customers. With the help of bulk SMS you can increase your sale by 200% in just by couple of days during the festivals or promotions. Remember, SMS bulk service is good for promotions, but if you just want to communicate with your customer through bulk SMS and convey your brand message or to develop a strong brand awareness in the community.

Source by Vicky Russel

Leave a Reply